You will understand it better with a practical example: we have a t-shirt store and we want to sell this t-shirt: seo copywriter The first thing you need to do is Google the store item. In this case: "Ramones T-shirt."seo copywriting Next, you have to put a name to your product sheet different from those that appear on the first page, as descriptive as possible. For example: Black rocker t-shirt with the Los Ramones shield . From an SEO copywriting point of view it is very important that the title is different from those that appear on the first page of Google for the simple search “Ramones t-shirt”. Then, you write —or hire a copywriter to write— a text of 250 or 300 words, which is descriptive of the shirt , without thinking about keywords, secondary keywords, semantics, densities, bold, or any other SEO aspect. You only have to generate a good text that describes this t-shirt, its materials, something about the Los Ramones musical group, if it is for a boy or a girl, and how appropriate it is for the occasion, or how well it feels combined with other clothes. In short, what Google asks for: a text designed for the user. When you've done this, rename the image file to "black-rocker-t-shirt–ramones-shield.jpg.
That is, the same name of the product, but without articles or prepositions, and you upload it as the main image of the product Denmark Phone Number List page of your store: seo copywriter Once you have done this, repeat the same action with more products from your ecommerce. Easy, right? On top of that, if you outsource the newsroom, you can have a store with all this content effortlessly and with minimal investment. Of course, the more quality the text has, the better. Always thinking that it is a useful text for the user who wants to buy that product. And that has a price. In the case of stores with a very wide range of products, the work may be more, but the reward will be directly proportional to the effort you put in: the more items your store has like this, the more traffic you will get.
SEO copywriting phase 2: selective optimization using opportunity keywords The objective of this phase is to optimize after the fact what Google thinks is remarkable from our articles . Normally the texts that compete in the SERPs end up being very similar texts, containing the same secondary keywords with more searches, and therefore, they have to compete with each other. But you have done a totally different form of SEO copywriting, with totally free and different content and title writing. And this will pay off after a few weeks. It will then be Google that will tell you which secondary words you should work on to increase.