The impact of these transformations on the recruitment of employees For 79% of respondents, this impact is significant. It is even very important for 35% of them. Agencies and traditional media in particular claim to be the most affected (89%), ahead of general management (84%). Human resources and training professionals feel a little less impacted (61%), according to this first Observatory. Young graduates of marketing and communication schools are on the whole well prepared for the transformations of the sector. More than one out of two marketing and communication managers think that these profiles tend.
The skills essential to the exercise of the professions offered (59%), Knowledge necessary to evolve in the sector of activity of the companies that recruit (56%), Soft Cambodia Phone Number List skills to make a difference in vacancies (58%). These various data show that recruiters seem to be generally satisfied with the level of preparation of young graduates for the transformations encountered by the marketing and communication sector. However, the figures remain just above the average, which implies that their expectations are not fully met on the three points mentioned by the observatory. Read also: SEO, the No. 1 marketing skill according to professionals in the sector.
Skills sought by companies in young graduates According to the Observatory carried out by ISEG/IPSOS, recruiters no longer have the same expectations of young graduates, compared to traditional profiles. Thus, the spirit of initiative (76%) is the skill most sought after by companies looking for these profiles, ahead of creativity and the will to innovate (48%), or even a good ability to integrating into a team (46%). It should be noted that a good academic level is mentioned by only 22% of respondents. If, overall, the study shows that companies are satisfied with the hiring of young graduates on many points.