Packing design trends 2023 example paper cup By amris Packing design trends 2023 example Himalayan salt candy By Luz Viera Studio Packing design trends 2023 example vegan chocolate bar By Fe Melo This bold, colorful trend not only helps brands stand out amongst competitors but is also a quick signifier of what the product is to a consumer. Two key goals of any packaging design. - Imogen Hill, Senior Art Director at 99designs by Vista Packing design trends 2023 example playful kombucha By Pepper Pack Design 2. Tactile texture — As brands look for ways to make their packaging stand out, they’re discovering the advantages of tactile textures.
We’re seeing a rise in techniques that add photo retouching service texture to packaging like embossing and debossing (where the packaging is raised or depressed), die-cuts (creating artistic holes in the packaging) and foil printing (using reflective metal on packaging). Packing design trends 2023 example Australian Shiraz By VERITAS_Wine Labels Packing design trends 2023 example Heavenly Chocolate packaging design By — P R E M I U M — Packing design trends 2023 example Perliano Olive Oil label By Dalmartian Labels and packaging that use these printing techniques always bump up the perceived value of the product, as they look pretty darn fancy and are often associated with high-end brands.
It looks high-end and extra. - Dalmartian, Designer at 99designs by Vista Packing design trends 2023 example lipstick packaging design By — P R E M I U M — Packing design trends 2023 example hang tag for lingerie By loquesedesign™ Packing design trends 2023 example Faux Gras By Davi Giolo ★ Erbeldinger By leMOTIVE 3. Wrap-around patterns — Wrap-around patterns use eye-pleasing and seamless wide lines to generate curiosity and encourage people to pick up the product. These visual elements go beyond design that’s only for the front of the packaging, favoring a desire for freedom and going against the norm.