With the rise of the internet and new millennium science fiction themes, graphic design and fashion have become more futuristic, almost cyberpunk. It was a time when everyone was looking to the future, celebrating the turn of the millennium and wanting to reflect that excitement by wearing shiny clothes and silver eyeshadow. Bjork's Y2K aesthetic Year 2000 — It's common for trends to repeat themselves in 20-30 year cycles, but with the rapid rise of TikTok and reports from design experts on micro aesthetics, we're seeing a lot of typical looks reappear from the 90s.
Nostalgic marketing exploits and innovates photo retouching service by drawing on the audience's fond memories (and therefore positive associations) of events or features from past decades to create new and contemporary concepts. The resurgence of 90s design is therefore particularly popular with millennials, as it represents their “coming of age” period. Multicolor illustration of a walkman on a skateboard Artwork by OrangeCrush The 90s also represent the time when the internet did not yet exist. Indeed, it was around this time that people began to have internet in their homes, although it was not yet common. This era is therefore considered to have been simpler than our time today where we are increasingly dependent on digital.
That's why nostalgic marketing works so well with events or design from this decade, and it's also why Gen Z is so fascinated by it. So let's take a look at the design trends from the 90s that are proving particularly popular in 2022. Grunge revival Taking direct inspiration from 90s grunge graphic designer David Carson, grunge design is making a comeback. While minimalism has long ruled digital design, designers are turning to the grunge aesthetic of the 90s to stand out in a minimalist, digital world. in the grunge aesthetic made by Never Go Hungry grunge aesthetic Design in the grunge aesthetic made by.