There are many ways to apply an O2O strategy in a company and this is what we are going to discover through the points below: Click-and-Collect : Customers can purchase products online and collect them directly from the physical store. This is an example that works for many companies today. Presentation In Bloom Handmade Bar Image from In Bloom Handmade Bar Call Options : People currently use the internet to transact directly online. Even if users are used to buying on the internet, some prefer to have the item in hand before paying a penny. Physical stores with an online presence use the O2O strategy to give customers choice regarding payment.
You have to face reality and realize photo retouching service that a physical store with a quality website will necessarily generate more traffic thanks to the use of the O2O process to combine several business strategies. Returns and Exchanges for Products : Customers often need to make a return to replace an item or get a refund after an online purchase. In addition to experience, competent customer service will lead the simple curious to become loyal customers. Your company will thus always make a good impression since you will propose adapted solutions to solve each problem related to the products sold. How to Apply the O2O Model with ? Adding Online Services for a experiences are just some of the ways in which online business can be linked to a physical store.
You need to make your customers feel privileged and special by providing multiple options and pleasant experiences during the store visit. You can also add a good configuration in your online store to allow your customers to shop freely without having to wait and checkout. If you make the right connection between the online business and the physical store, then you will have given your customers the best possible experience. As you can see now, the O2O method is not that complicated to use. It's a simple combination to fill in the gaps in the different marketing strategies that already exist. Presentation Datable Services Image taken from Datable Services Shopping Experience and Personalized Service In a physical store, you will be able to see real customer behavior and preferences with your eyes.