We will be delighted to read your comments! In the last post we talked about the attribution models that we can find within the Google Ads platform, and we promised to analyze the differences between the attribution models of platforms widely used in advertising campaigns and measurement of results Google Ads , Facebook and Analytics . We briefly recall that the attribution model is the scheme that a certain platform follows to assign the value of the conversion to one channel or another , when several intervene on the path to conversion.
Table of Contents Hide What Attribution Models does each platform use. Facebook Attribution Model . Analytics Attribution Model What solution exists to have Europe Cell Phone Number List more realistic data? . Last interaction model . Last indirect click model . Google Ads Last Click Model . First interaction model . Linear Model . Time Deterioration Model . Model Depending on the position . Data driven attribution model . Custom attribution models What Attribution Models does each platform use? We will use a practical example to understand it Marcos wants to buy a new computer and in his purchase cycle.
He has gone through the following stages Marcos searches for information on Google, and clicks on an organic result a comparator in which he discovers the computer he likes the most HP Pro. Marcos searches for HP Pro again on Google to compare prices, and clicks on one of the ads with an interesting price. But he like the purchase conditions of the online store he has come to, so Marcos decides to wait. Browsing his Facebook, he finds an ad for La with very interesting conditions and clicks on it. But Marcos is away from home and does not want to buy from his mobile.