Data that always have the user and consumer as the main subject. And the ultimate goal is to improve your experience of use and consumption. Whatever our business we would do well to give our full attention to data and its management to improve the user experience. Every era has always had an epicenter around which practically everything revolves society economy politics culture... In the middle ages that epicenter was god. In the renaissance it was the man. And in the enlightenment science. In the industrial age it has been work. Well in this “new” digital era that we are experiencing the great protagonist of that epicenter is data.
A revolving door for brands the vast majority of sectors jewelry retouch service are actually like revolving doors and will not go away. They will continue to exist. But data is making those doors spin faster and faster. And only brands that know how to accommodate this information maelstrom and truly integrate data into their business and use it with the consumer in mind will be able to do what they did in the movie mentioned at the beginning enter them as clark kent and appear empowered as superman. A few years ago in a joint work session with a client the question arose as to whether the brands purpose should be unique and different from the purpose of its competitors.
A doubt that in practice can be summed up in one question what is the purpose of the purpose there are many times that academic definitions aside trying to explain the purpose to clients in an understandable way has become a kind of headache for strategists. One of the formulas that i like to use the most to explain what a purpose is is “why a brand does what it does”. ... We can call it in many ways but ultimately the purpose of the brand should be the reason why it exists and indirectly the reason why its workers they go to work. If we take this premise and returning to the topic at hand in a highly atomized market is there room for purposes that are really different from each other the lego case a great purpose but differential before trying to resolve these questions i would like to talk about the lego case.