How many times should you post in a day? At what times should you post? What kind of content should you post on what channel? Understanding these basics can help you post the right content at the right time. Having a social media content plan also ensures that you maintain consistency across platforms. The following are some of the factors you should consider: A Content Calendar Have a content calendar to help you map out your social efforts on each platform and maintain consistency. The calendar should include a strategy for content creation and curation. It will help you map out the frequency of posting on each channel and the kind of content your audience likes.
The content calendar will help you visualise ideas and organise them in an easily executable manner. Have a list of content pieces that you want to publish, along with the dates when you want to post and the platforms. What to Post Some of the content types you can post include blog post links, infographics, website pages, videos, customer testimonials, and photos. To keep your clients Background Remove Service engaged, make sure your content is relevant and of high quality. Also, have a mix of entertaining, funny, and informative content so that you can meet the needs of different kinds of audiences. Use different types of content formats and, once in a while, share curated content. You can get curated content from other relevant, high-quality online sources.
When to Post You can use analytics and insights from the social media platforms you use to find out when your audience is online. You can check your follower history, see what time your audience is online, and the best times to get engagement. CoSchedule analysed 25 different studies and found the best times and day to post on different channels: Facebook: Thursday, Friday, and Saturday Instagram: Friday Twitter: All working days for B2B and weekends for B2C LinkedIn: Wednesday