Google ads are one of the ad types we develop. Learn some tips for creating this type of content. One of the biggest challenges for a digital content creator is to be able not only to adapt the content to the specific identity and goals of each client, but also to the characteristics and specifics of each platform. Google Ads text ads are one of the ad types we can develop. These ads appear above and below Google Search results and consist of three parts: title text, display URL, and description text. In addition to the mandatory requirements, such as the character limits for each field, we must consider some recommendations as fundamental if we want our ad to be able to stand out from other advertisers and gain qualified traffic.
Here are 10 essential tips for creating ads that convert: Include keywords in copy Google strives to provide users with the most relevant search results. When judging the relevance of the various ads competing in a given auction, Google relies on keywords. Thus, keywords help Google determine which ads are relevant to a specific query. Align the message with the customer journey When writing an ad, it's critical that we focus on meeting the unique Whatsapp Number List needs of those looking for something related to our business, and that means aligning our messages with the various stages of the customer journey. Tell people why they should click on our ad We don't just want to attract clicks, we want to attract qualified clicks. We only want those people who can become our customers to click on our ad.
The most direct and effective way to prevent our budget from being wasted on unqualified clicks is through copy. We must clearly inform what our product or service is and to whom it is aimed. Don't waste space on what the audience already knows When writing an ad we are limited in the number of characters we can use and there is no room for waste. One should avoid writing content that adds nothing to the value that the service offers to its customers. Optimize copy for smaller devices About a year ago, Google further ramped up text ads with a third 30-character headline and a second 90-character description. But there's a catch: smaller devices like smartphones can't always accommodate three titles and two descriptions. In these cases, Google will automatically cut out some of the copy.