Discover 5 curious facts that you did not know about the interesting world of logos A great logo should communicate a brand identity in an instant and be remembered for a lifetime. It's a big responsibility for such a small image, yes, but the truth is that the best logo designs do. Will there be someone who cannot draw the Mercedes-Benz logo in a few seconds or recognize a Lacoste t-shirt thanks to its tiny crocodile? In reality, there is much we don't know about these simple yet effective images. Do you know which is the oldest logo still in use? Do you have an idea of which logo cost the most to design? Or would you know how to recognize the hidden symbols within some of the most iconic logos in the world? Find the answers to these questions in the video.
Amazing facts about logos 1. ? Loyalty is an elusive jewelry retouch service value in this ever-evolving world. Despite this, the Belgian Stella Artois brewery has been faithful to its logo for more than three centuries. The horn at the top refers to the place where the brand was born, Den Hoorn (Town whose name means “the horn” in Dutch), while the ornate frame is inspired by the Flemish architecture of the city. 5 amazing curiosities about logos 3 Stella Artois has used the same logo for more than three centuries. 2. How much does it cost to design a famous logo? Although Twitter is now a multi-million dollar company, graphic designer Simon Oxley only got paid $6 to make his first logo. Nike's "dove" has a similar story, as the sportswear brand only paid $35 to make it.
At the opposite extreme, however, you will come across mind-boggling figures. Oil and gas company BP spent $211 million to redesign its logo, while Norway's government postal company spent $55 million to give its corporate image a new face. 5 amazing curiosities about logos 5 Nike only paid $35 for the iconic "dove" logo What secrets can a logo hide? Have you ever noticed that there is a hidden bear in the logo mountain? Since the chocolate brand hails from Bern, home to the famous Matterhorn mountain which is also known as The City of Bears, its logo perfectly encapsulates its Swiss roots. The Tour de France also managed to invert the word “tour” to transform it into the bike you see at the center of its logo. And just in case you thought this was a clever move, Unilever, which has a presence in everything from hygiene to nutrition, hid 24 symbols and images inside its U-shaped logo.