Acquiring a new customer costs 5 times more than retaining them. Here is a simple observation but very revealing. For your business to be successful in the long term, you must retain your customers. If you don't focus on this, your business will have to constantly acquire new customers to replace those you lose, which can be very expensive. In this article, we'll see what you can do to build loyalty with inbound marketing and you'll know how to retain your customers for life! Inbound marketing in a nutshell: attract, convert, close, retain Build loyalty with inbound marketing - Araoo blogLet's first review what an inbound marketing strategy is in order to deepen the loyalty stage.
Point n Traffic acquisition The first step in inbound marketing is to attract people by focusing on traffic acquisition. The purpose of this step is to drive qualified Country Email List traffic to your site. By qualified traffic, we mean the visit of Internet users likely to become prospects or customers. This first step is achieved with the creation of quality SEO content on your blog and its promotion on social networks. Point n°2: Convert prospects The second step is to convert your website visitors into leads. By offering them quality content. For example, you can offer a free white paper on your theme in exchange for an email address or even a postal address or a telephone number.
The best thing is to collect as much information as possible gradually. Point Commitment The third step is a commitment step. You have successfully collected information on your prospects, but you must deepen your relationship to convert them into customers. To engage your prospect, you can use several methods such as emailing, marketing automation, CRM. By targeting your communication actions on the right prospects, you put all the chances on your side to convert the maximum number of prospects into customers. Point n°4: Build loyalty The final step in the inbound marketing process is called retention.