Purchase history If you sell online, you’ll want to use purchase history to group customers and run segmented campaigns. With the right message sent at exactly the right time, you can increase customer average order value as well as increasing the frequency with which your customers visit your online store. Here are some common ways to segment an ecommerce audience (using purchase history) and the type of targeted email campaigns you could send them: Existing customers Identify paying customers so that you can reward their brand loyalty and offer them an exclusive discount for their next order Email subscribers who’ve not made their first order yet – Identify those who’ve only subscribed to receive your email newsletter and try to convince them to make the first purchase, for example by offering a free return or a discount code.
Keep in mind that if you’re running many sales promotions, this segment might comprise of many inactive or erroneous email addresses, so your best course of action here is to implement confirmed opt-in Customers who’ve registered an account in your store, but B2B Email List haven’t made their first order yet – Identify those who’ve made the effort to set up an account in your online store or platform, but haven’t made their order yet. Provide them with an additional incentive and describe just how easy it is to make the order now. New customers, who joined the list in the last X days – Find customers who’ve only recently bought from you and recommend to them your best-selling categories or products Best customers, who spent above an X amount of money .
Find top customers who’ve already built trust in your brand and invite them to your loyalty program or ask them to leave a review on your website Repeat customers, who bought from your more than X times – Find customers who’ve bought from you on multiple occasions and invite them to your referral program so that they can earn rewards by inviting their friends to your store Customers who’ve not bought from you in X amount of time – Identify customers who might have become inactive and ask them about their customer experience and try to re-engage them with a win-back offer Customers who bought a particular product or product category.