Research and define Before launching into optimizing addresses, URLs, and content, it's a good idea to do some extensive research. Start with what users are looking for. Sure, something generic like “restaurant” will have thousands of searches, but too many ranking factors come into play. A search engine like Google will prioritize local businesses that cater to the most specific searches.
Continue through the competition , especially local companies in our same area with services and products similar to yours. What searches Business Email List do they rank for? What keywords are in the first position? Do you have any featured snippets? This is also the time to brainstorm your services on location (SiL). These are all the ways your potential customer can search for you and find you. For example, “Thai restaurant in Segovia”, “Thai in Segovia”, “cheap Thai restaurant near the aqueduct”. In the list do not forget to add plurals and variations of words change.
Thai for Thailand, cheap for chea Step 2 – Take care of your local content for your local SEO One of the determining factors, since Google penalizes its bad practice, is to have a common NAP . NAP is "name, address & phone", three basic data to locate your business. It is important that you have your business name, address and phone numbers in the same order and format on all the platforms under your domain , but also on those that you do not manage, such as local directories. This can be a more arduous task, but that's what local SEO experts are for.