The time has come to measure in social networks. It is not enough just to post on social networks regularly, and even do it well. It is essential to measure the performance of your publications on social networks , based on metrics that indicate that performance. Measuring in your social networks is knowing what the KPIs are in social networks , what is important to analyze in your social networks, and what is not, to know if you are going to achieve your social media goals . My job also as a Social Media Consultant is to measure the performance of the publications.
Definition of measure According to the RAE (Royal Spanish Academy), to measure is to compare a quantity with its respective unit, in order to find out how many times the second is contained in the first . Therefore, measuring is the action that involves comparing two units, the Buy Email Database previous one, which serves as a base, with the one you are obtaining with the measurement. measure social networks Measuring in social networks, what is it? Thus, in what concerns us, in social networks, measuring is comparing performance indicators or KPIs , in order to draw conclusions about how our social media strategy works.
Measurement in social networks can be done manually, or with the help of tools if you have to handle a lot of information. Now, we are going to determine what metrics to measure in your social networks to see how they are working, what is going wrong, and what you can improve, and what is working well for us, and we can optimize. Let's get to it SMART metrics The metrics in social networks are SMART , that is: – Specific . – Measurable . – Achievable . – Royals . -In a certain time or period.