All items are below: Visual elements: Company designation, . name and logo Slogan Book of the mark Website (domain name and design) Colors (all graphic materials, websites, offices) Decorative symbols Company typographies (typeface and size of used fonts) Employees' dress code (clothes, badges) Company stamps Marketing materials (leaflets, gadgets, business cards ) Design and arrangement of the company's headquarters and surroundings, exhibition stands, shop windows, The appearance of products and packaging. Non-visual elements: Formula for making phone calls Customer service method Soundtracks used by the company Fragrances. Why does the company need visual identification? A company is created to earn money, so the more recognizable it is, the more customers it has. It is for this reason that it is worth working on a coherent and uniform identification that will evoke associations of recipients.
In this way, each of the above elements and the entire system simultaneously become a powerful marketing tool. It is very important to use the established symbols, colors and signs consistently and consistently. Only in this way can we build brand awareness and image manipulation service a strong bond with our customers. investments in business. How to create a visual identity? For this purpose, it is best to hire a company that specializes in the preparation of visual identification systems. Thanks to this, we will be sure that the whole was based on a thorough analysis of the goals, strategy and assumptions of the brand. The creation process, of course, will not be possible without the constant commitment of the owner of the company. It is best when the cooperation takes place in stages.
It is worth focusing on the most important elements first, ie logo, website design, marketing and promotional materials, business cards, letterhead, The next elements will complement this base. Remember that all ideas, concepts and inspiration may not under any circumstances be a copy of another company. In this matter, it is worth focusing on originality, which will interest and help build a group of customers around the brand. You must be aware that the entire identification process is complex and must take a long time. And even when it is created, you need to analyze what works on an ongoing basis, and what elements should be changed. Do not be afraid of this, because it proves the development and self-awareness of the company.