Whether your marketing agency is big or small one thing is certain for every occasion you need to understand your customer. As the famous phrase attributed to Francis Bacon says : knowledge is power. That is, for you to have greater power over the future of your ventures, and to know what your client is looking for, you need to have knowledge about him. To achieve this, one of the tools available on the market is CRM ( customer relationship management ), which, in a simplified way, creates an entire database about your audience and helps you make decisions.
In order to show you the importance of this tool in this post we have brought you some very important information for which you should bet on CRM for your marketing agency. Follow up! 1. CRM keeps all your data in one place The biggest complaint you hear Bulgaria Phone Number from sales reps is how much time they spend dealing with data. This takes the focus off your process, getting in front of what might be a good lead. Using a centralized storage location allows you to make a more accurate and thoughtful record of precious data. Your marketing agency's sales and service team uses a central database report, benefiting from not having to manually recreate touchpoints, having one-click access to customer information such as phone, address, past contracts , etc. Customizable dashboard views are also a plus.
So your team will always be able to know where they stand with the collective analysis and metrics they have to do week by week, both for the department and for individual performance goals. Some CRMs even provide a preview of a rep 's sales pipeline , sorting opportunities by deal stage. 2. Improved communication through multiple channels Teams also report that the ability to communicate at an organization level is the key to success. For example, when a representative leaves or transfers from one department to another. At this point, all process and client information will be available on the server, not having to be transferred to someone else.