If you want to engage in social media you need to have a social media strategy. If you want to use social media to market your company, you need to have a marketing strategy in order to most effectively use social media for marketing. Whether you have a formal strategy written down or not, here are some tips to help make your social media content more strategic. The Template for a Successful Social Media Marketing Strategy 1. Know your target audience Know your target audience The first step towards creating a successful social media marketing strategy is knowing who your target audience is, or determining who your product is meant for. How do you go about deciding who your product will appeal to? What your industry deals with.
Before diving into the type of people you should be targeting, you need to have a clear understanding of why your product or service exists, and who it exists for. What problems does it solve? The answer to this question will help you move on to points deciding your audience demographic and audience type. Audience Demographics (age, gender, location etc) Your product will sit well with certain segments of the population, and may not be very relevant to other Azerbaijan Phone Number segments. For example, if you’re an e-commerce store that sells make-up, you’d want to focus your efforts on reaching out to women, say between the ages of 16 and 50, and use platforms that fit this demographic, like Facebook or Instagram. Type of audience Once you know what your industry deals with, this step should be relatively easy.
You need to figure out what type of audience will benefit the most from your product. Bloggers, Working professionals, Individual consumers? Or, if you’re looking at a larger scale then SMB’s, Businesses, and Brands? After you’ve narrowed that down, the next step is to decide what social channels you should focus on. 2. Decide which social media networks work best for your social media marketing strategy There will be 4.4 billion social media users in the coming years, and that number will only grow. Sites like Facebook, Instagram, and Pinterest are all highly relevant platforms when it comes to spreading brand awareness or engaging with your customers. The question remains, though: what platforms should you be promoting on? It may seem like being active on all of them is a good idea.