In just a few years the messaging market has changed dramatically We have progressed from a dominant SMS channel to a very large number of messaging apps that offer complex conversations managed by chatbots, which can interact naturally with people. Today, understanding interactive conversational marketing is a priority. As a result, communication methods for both individuals and companies have changed significantly. By offering greater functionality and simple interfaces, messaging applications have succeeded in capturing a large part of the mobile messaging market between individuals. With a 394% increase in the time spent.
On messaging apps between 2016 and 2017 apps have brought the messaging market back into the spotlight. Here are the three services that stand out: RCS or Rich Communication Services. Presented as the evolution of the SMS channel and Benin Phone Number jointly by Google and telecom operators, RCS has a very good chance of being THE messaging service of the future Facebook Messenger, which opened up its API in 2016 and is now a pioneering, stable and efficient channel WhatsApp, whose API is gradually opening up to brands, will enable the first interconnections to be launched in 2019 However, it is not a “stable” market and many players coexist in this area.
Business Chat Apple’s answer to these messaging apps but currently complex to deploy WeChat a very large player but mainly for the Chinese market With this rapid growth, a new way of managing customer relations has emerged: chatbots and conversational interfaces. But if the emergence of these conversational agents has been so rapid, it is also thanks to a more than favorable economic situation. New mobile usages Over the years, the smartphone has established itself as the leading display screen (ahead of the computer and the tablet). This profound change began in 2007 when smartphones saw their autonomy increase and their screens change.