In recent years invariably from May to September we have received requests from higher education institutions to help them fill vacancies with flash marketing campaigns. They want the results, and they want them now! I'm sorry to inform you, but I don't believe in this purely tactical approach. In fact, I believe that it compromises the future of the institution. This is an advertising approach, not a marketing approach, because marketing is not done 3 months a year, and I will try to explain why. The panorama of public or private technical and higher education in Portugal, between faculties, universities, polytechnic institutes and others, is, we can say, too vast for a universe of youth that insists on not growing, on the contrary.
In this scenario and with this type of competition it can be difficult to continuously increase or maintain the number of students. Higher education institutions, generally speaking, need to diversify their marketing organization to attract sufficient numbers of students. The income for university marketing can be many, but if the marketing budget is a Albania Phone Number constraint, it goes by the name of inbound marketing . Here are four foundational components of an inbound marketing plan for universities , built to increase the number of new students (admissions) at educational establishments. Create an Inbound Marketing Strategy Any inbound marketing campaign should start with the strategy phase.
It is important to have an effective strategy because it has as a consequence each of the actions you take. After the strategy is designed, you will be able to attract new potential customers (potential students) and nurture them to establish trust and a relationship with your brand (institute, college or university). Identify the Audience Before trying to reach your target audience, it is important to identify who they are and where they are. Do you want to reach juniors in secondary education, seniors in the 2nd cycle of higher education or all secondary and higher education students? And how do you treat your parents? The content you create and the campaigns you choose to run must be directly related to your target audience.