Video marketing can help your brand attract more and more consumers, whether on your website, social media or other marketing channels. If you want to sell your product or service and present its main benefits, know that video marketing is a huge help. Next, we will share some tips on how to use video content to qualify your communication. You will know: What is video marketing; Why produce videos online; How to start a video marketing strategy; Types of video you can produce; 11 video marketing actions to sell more. video marketingWhat is video marketing All types of content in video format that serve to promote brands and services are included in video marketing.
With this type of content you can introduce your brand. create videos about each type of product sold , and much more. Video marketing can be Netherlands Phone Number used in several channels and, therefore, is relevant to generate sales, attract new consumers and retain the public in general. video marketingWhy produce videos online? According to studies , for 66% of users in the world, video is the main source of information online . Additionally, 93% of brands say video content helps attract new customers. 87% of consumers made a purchase shortly after watching a video , according to the “ why Video ” survey. The same survey showed that 36% of consumers use YouTube to watch product reviews and.
For 1/3 of the people surveyed the platform is used to learn more about products. Video marketing can also help you to attract more visitors to your website. According to research by Wyzowl , 86% of professionals said that videos helped increase site traffic . video marketingHow to start a video marketing strategy Now that you know that video marketing can help you sell more and retain customers, it's time to understand where to start. Know the audience you want to reach Before you start publishing videos, know who the people you want to attract are. For this, nothing better than conducting buyer persona studies , that is, listening to who is already a customer and analyzing the audience of competing brands to draw an ideal consumer profile .