Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Extending your content’s reach is a perfect way to maximize your efforts and reach more prospects. A social media plan is an essential part of any inbound marketing strategy, because it helps promote your content in a natural and organic way. Here’s how you can take your blog content to the next level on social media to boost brand awareness, grow your business, delight your customers, and more.
How to Parlay Blog Content into Social Posts In 2005 only 5 percent of U.S. residents used social media, according to Pew Research, but today a whopping 72 percent of Americans use some type of social media—and roughly 75 percent of Facebook users and 60 percent of Instagram users visit the sites at least once per day. Repurposing Belarus Phone Number your blog content into quick and witty social media posts will give your audience an opportunity to digest information quickly and effortlessly. But your prospects are busy on different channels, which means you need to cater your content not only to your buyer persona and Buyer’s Journey stage but also to the social media platform. If you’re wondering how to repurpose inbound marketing blog content for social media.
Choose the Right Posts Look through your website metrics and identify your top-performing evergreen content. For each post, pull out the thesis and three main points that support that thesis, as well as any compelling quotes or statistics. Write the Social Posts Write two or three short-and-sweet social media posts for each network (more on recommended post lengths, hashtags, and tone for each network below). Be sure to link back to the original blog post and consider asking a question to get the conversation going. Create Supporting Visuals Whether you use your internal design team or a site like Canva to create graphics, visuals not only complement your social media posts but they also make content more digestible and understandable.