A new collection has arrived at your store and you are dying to show it to your customers right. So you set up an email marketing with a showcase, links to the e-commerce and everything that is entitled. Your message is beautiful, ready to make your sales grow and bye: your email ended up in Gmail 's “ promotions ” tab! Do you know what impact this will have on your email marketing campaign? And in the final sales results? According to a survey of data on email marketing in Brazil email provider , which includes free Google accounts and also business accounts the contact base of those who carry out email marketing actions is made up of Google email addresses .
For this reason knowing the parameters that are evaluated by Google and the. Entire algorithm that involves this type of classification is a necessity for anyone who uses email marketing as a sales and communication channel. How does Saudi Arabia Phone Number Gmail's promotions tab work? Now that you know that the behavior of your email in Gmail is very important for your strategy, let's understand how this redirection to Gmail's promotions tab works. Every time a new email arrives at Google's provider, it performs a series of checks on the message content. According to the information identified, it will associate the message to one of the tabs: Main , Social , Updates , Forums or the Promotions tab .
Gmail created these subcategories to help users organize their inbox . understand how the Gmail promotions tab works According to Return Path, 68.4% of content goes directly to Gmail's Promotions tab . Meanwhile, only 2.41% go to the provider's Main tab . Find out how much the results of the emails that arrive in the gmail promotions tab represent in percentage However, the opening rate of the promotions tab is not much lower than the opening rate of the Main tab. In the last survey, the opening rate of the Promotions tab was 19.2% , that is, 2.8% less than the opening rate on the Main tab. learn how to prevent your email from reaching the Gmail promotions tab.