First let's understand what outbound marketing is. Outbound marketing can be understood as “traditional marketing”, that is, a more traditional way of applying the customer prospecting strategy. Through research and analysis, potential customers are identified and only then is the approach taken. In this way, we can say that outbound marketing is known as an active prospecting digital marketing strategy. Some practical examples of outbound marketing Television and radio advertisements Banners and billboards flyers Telemarketing These are some active prospecting strategies, where offline marketing gains space, since it does not use the internet to attract or capture the customer.
However it would be challenging or even “shot in the foot” to ignore that we live in a technological age, and not using this to our advantage can have major long-term consequences. There are currently very effective active prospecting digital matketing strategies through online marketing, bringing a new approach outbound marketing Outbound marketing is the updated Bahrain Phone Number outbound marketing, where it is not just based on banners, flyers, television and radio advertisements… A few years ago Aaron Ross brought a new concept of outbound marketing through his Best Seller “Predictable Revenue”, where he disseminates a new organizational structure and also new ways of reaching out to the customer, such as.
Banners and advertisements on websites; video advertisements; Facebook Ads, Google Analytics, etc; Sponsor links. Yes, advertisements are still the mainstay of outbound marketing, but with one difference segmentation. With the audience segmented according to the interest and stage of purchase, it is possible to attract potential customers, avoiding “shooting” everywhere in search of the ideal consumer. Outbound marketing and its differences from inbound As you can imagine from the name, Outbound Marketing uses a logic contrary to Inbound Marketing. While one takes the company to the customer, the other brings the customer to the company.