The primary goal of an email marketing campaign is to attract the right subscribers ones that will commit to your call to action. However, in today’s marketing landscape, the audience has complete power. So sending subscribers periodic emails about topics they’re not interested in just won’t cut it. Striking a balance between list-building and keeping your subscribers engaged is crucial to a sustainable email marketing strategy. A perfect way to accomplish this is with an email drip campaign. What is an email drip campaign. Email drip campaigns aka drip campaigns, drip marketing campaigns, automated email marketing campaigns are a series of pre-written marketing emails that work together to move consumers toward a final conversion point.
Theyre referred to as drip campaigns because they provide ongoing value to email subscribers by slowly dripping” helpful information, updates, products, notifications, over time. Instapage Head of Marketing Operations, Stefano Mazzalai, offers his take: Email drips are all about relevance and timing. By using a combination of intent signals is the user interested in this specific content. fit (is this the right user for our product. and behavioral metrics (how engaged/disengaged is the user. it is possible to create highly segmented Bahamas Phone Number drip campaigns with open rates and click rates.It is all about how much you know the pain points of each target audience and what you can offer to solve their issues. *Instapage data Example Email marketing drip campaigns are fully automated in which emails are sent based on specific timelines or user actions or inactions.
For example the system sends an email as soon as someone subscribes to an email list and then every following Monday for the next ten weeks. Or, if a prospect has been visiting a product upgrade post-click landing page for a few weeks but hasn’t actually upgraded yet, a drip can help explaining the benefits of upgrading. Simply put, drip campaigns are all about delivering subscribers the right information at the right time to push them further down your funnel to eventually convert. Drip marketing campaign flowcharts can be as simple or extensive as you want them to be, with any number of rounds and pathways. Here’s one example: email drip campaign process What differentiates email drip campaigns from others is that they: Use timing and behavioral triggers to send automated messages Send emails that subscribers ultimately signed up for in the first place.