They should also include action words — Download eBook, Enroll in Webinar, Add to Cart, Schedule a Call, Subscribe to Blog, etc And make sure the reader knows exactly what will happen when they click on the button. Vague language (such as Let’s Get Started or Click Here) won’t be as effective. 16. Analyze Data The only way to know what’s working is to track its progress. You’ll want to study the open rates, click through rates (CTR), and conversion rates. All of these numbers will give you insights as to what’s working and what may need to be modified (such as email subject lines or CTA language). How HubSpot Helps You Develop an Effective Email Marketing Strategy Ok.
So let’s go over why at Bullheads, we are such raving fans of HubSpot. Yes, we are a Diamond Partner agency, and we could wax poetic about their benefits all day, every day. Some of our favorite features when it comes to email marketing campaigns include: Contact Segmentation Egypt Phone Number Contact segmentation enables more effective targeted campaigns. HubSpot lets you do this in many useful categories, such as: Demographics (age, gender, income, education, marital status) Geographical location (country, state, city, and town) Psychographics (values and interests) Technographic (preferred technology to read emails: laptop, phone, tablet) Behavioral (habits, features they use the most, product use) Needs-based (must-haves based on their circumstances) Value-based segmentation (economic value and budget) Easy to Use Templates Lots of templates, drag-and-drop capabilities, call to action button creators.
All of it can be used without any coding knowledge. And you can create one template and save it in your library to keep using in future campaigns. So your teams can focus on doing their jobs instead of taking time to figure out how to use complex software. Syncs with CRM for a Better Customer Experience HubSpot offers a free customer relationship management (CRM) software. And not only does it keep your contacts organized, all information relating to them is centralized in one location.